italy
Lake Maggiore has ideal climatic conditions for the cultivation of camellias, and in this region, for over two hundred years, camellias have been planted and grown in gardens and nurseries.
In 2012, Paolo, a long-time grower of azaleas and camellias, came across a 1930s project developed by the University of Pavia aimed at starting tea cultivation on Lake Maggiore, as this area had been identified as the best place in Italy to produce Italian tea during the era of economic self-sufficiency.
After finding an untouched agricultural area on the edge of the Val Grande National Park in Premosello Chiovenda, he diversified his ornamental plant business by starting the first major tea plantation in Europe.