Into the Heart of Pinocchio – The Hidden Soul of Valstrona

There is a valley, hidden among silent mountains and deep forests, where time seems to stand still. A raw, authentic land where wood still carries the scent of skilled hands, and every color tells an ancient story. Welcome to Valstrona, the home of the original Pinocchios.

Here begins an extraordinary experience: a journey inside the original workshop where the famous handcrafted Pinocchios are still assembled, carved, and hand-painted today. Not just a visit, but a true immersion into the tradition of a craft that has resisted the passing of time. Stepping inside the original factory means entering a world of sawdust, worn brushes, raw wood, and vibrant details.

Guests will meet the master craftsman, guardian of a tradition passed down through generations, and experience firsthand an authentic and intense atmosphere filled with stories of the valley, timeless gestures, and the soul of a place that has never stopped creating from the heart.

This experience give you the chance to discover the hidden wonders of Valstrona: untouched landscapes, small villages, deep silence, and breathtaking views still untouched by mass tourism. A valley to discover slowly, guided by its most genuine spirit.

What’s Included

• Exclusive visit to the original Pinocchio factory
• Meet the craftsman and discover the artisanal production process
• Immersive experience into the traditions of Valstrona
• Exclusive cadeau including: 1 Original 20 cm Pinocchio, 2 pens/pencils handcrafted, 1 handcrafted keychain

An authentic, colorful, and unforgettable experience where every Pinocchio tells not only a fairy tale… but the story of an entire hidden valley waiting to be discovered.